OBJECTIVES

Business Goals:
-High revenue: Reach total annual revenue of $1 million
-Greater employment impact: Increase number of active clients to 80% by end of 2013
Strategic Goals:
-Increase conversion rate to 30% in 2013 based on strength of the brand and efficiency of sales process
-Obtain 97% customer satisfaction in 2013
-Be rated amongst the best HF & VHF dealer service provider in Kenya, South Sudan, and Somalia in 2013 and 2014.
Tactical Goals:
-Improve website usage and traffic 300% over next three years
-Achieve over 150 testimonials earned in 2013.